A brief history
Iconice Winemaker, Mitch Cosentino, is a world-rernown winemaker and innvoator, paving the way for others in the winemaking world. With unparalleled access to coveted vineyard sites throughout Northern California, he is dreaming up future releases that will be a delight to his private, wine allocation members and winemaking peers across the globe. While mentoring the next generation of iconic winemakers, Mitch takes time to stop and smell the roses whether that be in the barrel room or on the golf course. Mitch focuses on the creation of wines with the perfect balance, character, depth, and varietal content. Wines that are true to what they are and enjoyed by a wide range of enthusiasts. pureCru private clients are an important part of the future journey as Mitch and the hospitality team host exclusive events and vineyard tours, showcasing unique access available at each step of the journey. pureCru wines are allocated to private clients and wine collectors exclusively at each vintage.